I have over 20 years of experience writing for a wide variety of industries and companies, and for both B2B and B2C audiences. I specialize in marketing, home & garden, and lifestyle content.
Which Birds are Attracted to Which Colors?
When it comes to planning a garden, your personal aesthetic isn’t the only one to consider. Next to providing high-quality food, water, and shelter, the bloom colors you choose will affect which birds frequent your new garden. And if you’re a backyard birdwatcher, this is your opportunity to attract more of your favorite birds to your yard! Here are examples of which colors attract which birds, and what to plant for every hue.
Other Extinction Trends and How They Affect Birds
Our world is home to 18,000 bird species, and we delight in observing their various colors, calls, and unique behaviors. Unfortunately, with a 3-billion bird loss in North America since 1970, and one in eight of the world’s birds threatened with extinction, the bird population is seeing a serious decline. And yet, that’s not where the threat ends. Scientists and conservationists warn of another threat to our world’s birds: the extinction of other animals and plants.
Raydiant and ScentAir Harness the Power of Scent Marketing for Brick-and-Mortar
Our most powerful sense, smell, is often overlooked when it comes to customer experience. But studies reveal that brands who use scent marketing at their physical locations see 22% more products purchased and an increased dwell time of 18%.
Scent is a key differentiator when it comes to your customer’s in-location experience. Together, Raydiant and ScentAir will help you use it to connect customers to your brand in a more meaningful way. We now offer ScentAir as an add-on technology to our in...
ScentAir marketplace page [WEB PAGE]
ScentAir is a scent marketing platform that helps create stronger connections with in-location customers through fragrance. Now offered by Raydiant as an add-on technology, ScentAir helps brick-and-mortar companies to create a more meaningful and multisensory customer experience that drives revenue and repeat business.
Raydiant’s FlyteBoard App Turn FIDS into Revenue
Inform and engage customers with a flight information display system (FIDS) designed for traveler-centric companies and organizations. Raydiant and partner FlyteSystems give you FlyteBoard: a dynamic flight status board using real-time information from local airports. Hotels, resorts, convention centers, corporate headquarters, parking and transit areas— any company serving travelers can up their in-location game with these always up-to-date, always accurate flight displays. Here’s how Raydia...
Our FlyteBoard Integration Takes Sales to New Heights with FIDS for Travel-Centric Companies
We’re excited to announce a new partnership with leading airport technology firm, FlyteSystems for an integration of their FlyteBoard platform. The FlyteBoard app, now offered through our third-party app marketplace, lets us offer a real-time flight information display system (FIDS) for travel-centric businesses like hotels, convention centers, parking and transit terminals, training centers, and places catering to air travelers. FlyteBoard FIDS updates automatically with data that comes dire...
FlyteBoard marketplace page [WEB PAGE]
Become a trusted travel resource—and bring in more in-location sales—with FlyteBoard. Raydiant’s partnership with FlyteSystems adds the FlyteBoard app to our third-party app marketplace. This flight information display system enables airports and travel-based companies to display real-time flight and travel information on Raydiant screens using information from local airports. Always accurate and up to date, these flight information display systems (FIDS) are more than flight statuses and gat...
Country Rustic Magazine Summer 2022 issue, article "Old Shoes for Summer Planters?"
"Old Shoes for Summer Planters?" magazine article, featured in Country Rustic Magazine, Summer 2022 issue
Raydiant Helps Pizza Ranch Ditch Chalk Boards for Digital Menu Boards to Improve In-store Brand Experience
Pizza Ranch is an award-winning restaurant chain and franchise known for its legendary buffet concept featuring pizza, the Country’s Best Chicken, salads and desserts, all delivered with an unmatched service quality. With more than 200 locations across the Midwest, the restaurant brand is known as much for their community outreach and fundraising events as they are for their food.
I Heart Mac & Cheese Gives Digital Signage a Perfect Score
I Heart Mac & Cheese is a fast casual restaurant franchise chain specializing in customizable, made-to-order macaroni and cheese bowls and grilled cheese sandwiches. Recognized by Entrepreneur Magazine in the Top New Franchises ranking, the popular chain has restaurants across the US, and is expected to more than triple their franchise to nearly 50 locations by 2023.
How to Plant a Hummingbird Garden
A quick, colorful movement flashes past your eyes. It’s a hummingbird! These delightful little pollinators are fun to watch, and easy to attract to your yard if you know a few tricks. One of the best ways to bring hummingbirds to your outdoor space is by planting a hummingbird garden. Not only are hummingbird gardens beautiful, they’re also beneficial for hummers and for our ecosystem. Here’s why and how to plant one.
8 Ways to Get Your Yard Ready for Summer Bird Feeding
While bird feeding is a year-round activity, there are some special provisions to consider for the summer. Hot weather, humidity, and other factors of the warm season affect birds, who are looking for spots to relax, fuel up, and forage for their new families. Is your yard a summertime bird sanctuary? Or does it need a little love to help attract your local birds? We’ll show you several ways to make your yard, garden, or outdoor space a place where birds will love to linger.
An Introduction to eBird and Citizen Science
Whether you’re a novice birdwatcher or an age-old pro, you’ve probably heard about the Cornell Lab of Ornithology’s eBird app. In fact, it’s more than an app—it’s an online birding database where anyone who’s interested in birds can document their bird sightings. It also has a number of digital birdwatching tools to enjoy. Here’s an introduction to eBird, including how to start using it and its best features.
Elevate your In-Location Experience with Streaming, Mood-Based Art for Brick and Mortars
Explore a digital mood-based art experience like never before with ArtPlayer’s streaming platform. Use ArtPlayer with Raydiant- enabled screens to showcase the world’s most compelling works of art—in attention-grabbing 4K video. Choose the art that matches the mood of your space, from soothing to exhilarating and every mood in between. Use these dynamic displays to connect with customers, patients, employees, guests, and others, creating a refined in-location experience for all. Here’s how or...
How Our Partnership with ArtPlayer is Turning the In-Location Experience into an Art Form
Art is said to lift the human spirit and offer a window into human consciousness. Art is also said to give a room a focal point, give it a finished feel, and add instant ambiance. As a business owner, you may be surprised to find out that art can also make or break your customer experience, increase dwell time, and improve the productivity of your staff. We’ve recently partnered with streaming digital art firm ArtPlayer to harness the power of art for the commercial sector. Here’s why this in...